Located in one of the most prestigious streets of Florence, we owe the latest Graziella Braccialini to the architect Emanuele Svetti who knows the brand well from working alongside it on numerous projects all over the world…

The spirit of the place is “dreamlike”, in the words of its designer. The new boutique has taken up residence in a historic building which, inevitably, required sensitivity in its redevelopment. Emanuele Svetti thus took into account the existing partitions and spaces to design his project, opening a dialogue with the original structural elements. 

The result ? A modern boutique in line with the desires of the contemporary woman which appears like a space for games, a little magical, and so fascinating... 

The eye is irremediably attracted by the dice games which overlap and create the magic while the chessboard molding itself on the vault and revealing some pieces of the famous game, imposes itself like a metaphysical work.

Here, the predominant white is no longer seen as the absence of color, neutrality, the absence of personality, but on the contrary as a decisive and essential color. 


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