The facades of the Intercontinental Century City Hotel in Los Angeles are currently the scene of a screening by artist Kime Buzzelli. The 17-story building transforms into a giant screen for a spectacle visible from Santa Monica Beach to Century City.
Film Kime Buzzelli illustrates the services and amenities offered by the hotel. The architecture becomes support his own promotion, halfway between artistic intervention and operation of guerrilla marketingOffering a show in the city while spreading a promotional message.
Check out the video of the intervention Kime Buzzelli :
[youtube] Ao4jlrSBnp0 [/ youtube]